About Zapier
Overview
Zapier is an AI orchestration platform that lets users automate workflows across 9,000+ apps without writing code. It connects tools like Salesforce, HubSpot, Slack, ChatGPT, and Microsoft Teams through automated workflows called Zaps.
Unlike building custom integrations or hiring developers, Zapier provides a visual no-code editor where anyone can build multi-step workflows, store data in Tables, capture inputs with Forms, and create AI agents. The platform is used by over 3 million businesses.
Key Benefits
- Automate across 9,000+ app integrations without any coding.
- Build multi-step Zap workflows with logic branches, AI processing, Tables, and Forms.
- Create AI agents and chatbots that handle tasks and answer customer questions.
- Shared task pool so Zap workflows, AI steps, code, MCP, and SDK all draw from the same allocation.
- Enterprise-grade security with SAML SSO, admin permissions, and observability on higher plans.
- Pay-as-you-go protection — if you hit your task limit, you stay running instead of stopping.
How It Works
You pick a trigger app and event, then choose one or more action apps and what they should do when the trigger fires. Zapier handles the rest, running each step in sequence across the connected apps.
Use Cases
- RevOps teams — drive revenue through automated lead routing and pipeline management.
- Marketing teams — boost campaign effectiveness by syncing data between ad platforms and CRMs.
- IT teams — better manage systems by automating ticket creation and app provisioning.
- Sales teams — close more deals with automated lead handoffs and follow-up sequences.
- Customer support teams — quickly route tickets and responses across Zendesk, Slack, and email.
- Executive assistants — eliminate repetitive admin tasks like scheduling and data entry.
Why Choose This Product
Zapier is best suited for individuals and teams who want to automate business workflows without engineering resources. The free tier offers 100 tasks per month, and paid plans scale from $19.99/month to enterprise with custom task limits and unlimited users.
