About Tally
Overview
Tally is a free online form builder that works like a text document. Users type their questions directly on the page and insert content blocks — no coding required.
The tool gives unlimited forms and unlimited submissions at no cost under fair usage guidelines. It competes with Typeform, Jotform, and Google Forms by combining a Notion-like editing experience with no paywalls blocking core features.
Key Benefits
- Unlimited forms and unlimited submissions are available on the free plan as long as users stay within fair usage guidelines.
- No signup is required to create a first form — users can start building immediately.
- Over 500,000 teams use Tally, including employees at companies such as Notion.
- GDPR compliant: data is hosted in Europe, no cookie-tracking is used, and all form data is encrypted in transit and at rest.
- The form builder supports conditional logic, calculators, hidden fields, answer piping, email notifications, and reCAPTCHA without requiring code.
How It Works
You open Tally and start typing your questions on a blank page — just like writing in a text document. You select from input blocks such as contact fields, file upload, signature, payment, rating, and date picker, then arrange them on the page.
You customize colors, fonts, and layout or inject custom CSS, then share the form via a unique Tally link, embed it in a website, or display it as a popup.
Use Cases
- Freelance designers — build lead generation and client intake forms with custom branding and file uploads.
- Digital creators — collect signatures, accept payments, and gather feedback all inside a single form.
- Marketing teams at startups — create multi-page surveys with conditional logic that adapts to each respondent.
- Customer success managers — set up contact forms with reCAPTCHA spam protection and route notifications to Slack.
- Non-technical business owners — replace paper forms with online versions using pre-built templates and no coding.
- Developer advocates — embed forms in documentation sites via WordPress, Webflow, Framer, Notion, or raw HTML iframes.
Why Choose This Product
Tally is best suited for individuals, creators, and teams who need a free, unlimited form builder without a steep learning curve.
Advanced features such as custom domains, branding removal, team collaboration, and custom CSS are reserved for the paid Pro plan. The free plan also enforces a 10 MB per file upload limit.
