About Loom
Overview
Loom is a screen and camera recording tool that lets users create AI-powered video messages for teammates and customers. It replaces long emails, meetings, and written documentation with short async videos that communicate faster and more clearly.
Over 25 million people across 400,000 companies use Loom to record, edit, and share videos. Unlike traditional video tools or synchronous meeting software, Loom focuses on quick async communication with built-in AI editing, transcription, and sharing integrations.
Key Benefits
- Record your screen and camera in a few clicks using the Chrome extension, desktop app, or mobile app.
- Edit videos with trim, stitch, text overlays, arrows, box overlays, and custom backgrounds.
- Share or embed videos across hundreds of tools including Google Workspace and Slack.
- Add emojis, comments, tasks, and CTAs to video messages for async collaboration.
- Transcriptions and closed captions available in 50+ languages.
- Enterprise-grade security with SSO, SCIM, custom data retention policies, and privacy settings.
How It Works
You open Loom via the Chrome extension, desktop app, or mobile app and click record to capture your screen, camera, or both. After recording, you use the editor to trim clips, stitch segments, add text overlays, arrows, or box highlights, and apply AI enhancements. You then share the video link anywhere — email, Slack, Google Workspace, or embed it — and recipients can react with emojis, leave comments, or add tasks without leaving the player.
Use Cases
- Sales professionals personalize outreach with video pitches to close more deals.
- Engineers add visual context to code walkthroughs to accelerate sprints.
- Customer support teams troubleshoot issues over video to reach resolutions faster.
- Designers share ideas and provide feedback over video to enhance designs.
- Product managers communicate async across distributed teams without scheduling calls.
- Educators and students use discounted plans to create instructional video content.
Why Choose This Product
Loom is best suited for remote and distributed teams, sales professionals, engineers, designers, and customer support teams who want to replace long emails and meetings with quick async videos. A free Starter tier is available with 25 videos and 5-minute recordings, while paid Business and Business + AI plans unlock unlimited videos, advanced editing, and AI features. Enterprise customers get SSO, SCIM, Salesforce integration, and a 99.95% uptime SLA.
