About Google Ads Keyword Planner
Overview
Google Ads Keyword Planner is a free keyword research tool for building search campaigns. It helps advertisers find relevant keywords, understand how search volume changes over time, and estimate the bids needed to fit their advertising budget.
Anyone with a Google Ads account can use the tool after creating a campaign. It appears in the Tools menu under the Planning section, with no separate account signup required.
Key Benefits
- Discover new keywords by entering words or phrases related to your products or services
- Analyze search trends to see how often people search for terms and how those searches change over time
- Get suggested bid estimates for each keyword to help set your advertising budget
- Build, save, and share keyword plans with others before launching
- View forecasts of conversions, clicks, and impressions based on your planned spend
- Create a campaign directly from your finalized keyword plan
How It Works
Open Keyword Planner and create a keyword plan by searching for new keywords, clicking Discover new keywords, or uploading existing keywords. The plan forecast shows likely conversions, clicks, or impressions based on your spend. When you are ready, implement the plan as a campaign and revisit the forecast anytime through the tools menu.
Use Cases
- Advertisers research keyword and ad group ideas for their search campaigns
- PPC managers estimate bids and budgets before launching new campaigns
- Small businesses find keywords most relevant to their products and services
- Marketers review search volume trends to time their campaigns
- Teams build and share keyword plans to align on advertising strategy
Google Ads Keyword Planner Pricing
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Google Ads Keyword Planner
What is Google Keyword Planner?
Google Keyword Planner is a free resource to help advertisers build keyword lists for search campaigns. It also has tools to generate keyword ideas and estimate bids to help you refine your marketing strategy. With Keyword Planner, you can get keyword and ad group ideas, see how keywords might perform, and choose the right bids and budgets for your campaign. Learn more about finding the right keywords for your next campaign by visiting the Find your campaign keyword page.
How do I use Keyword Planner?
You can use Keyword Planner to improve your chances of getting your ad in front of potential customers at the exact moment they are searching for what you offer. Keyword Planner can help you: Use quality keywords instead of a higher quantity of keywords Show Search ads to customers based on language or location Get visibility into what your competitors are paying for their keywords Make the most of your budget Learn more about what you can do with Keyword Planner by visiting the Use Keyword Planner page .
How do I access Google Keyword Planner?
To access Keyword Planner, you first need to complete your Google Ads Account setup and create a campaign. If your account is using Smart Mode, you’ll need to switch it to Expert Mode. Then you can access Keyword Planner by clicking the “Tools” icon, selecting “Planning” from the section menu, then choosing “Keyword Planner”. Learn more about getting started with Keyword Planner by visiting the Use Keyword Planner page .
How do I create a Keyword Planner account?
Anyone with a Google Ads account can access the Keyword Planner tool after they create a campaign. Keyword Planner is available in the “Tools” menu under the “Planning” section. No separate account creation is necessary. Learn more about using Keyword Planner to help you take your Search campaigns to the next level by visiting the Use Keyword Planner page .
How do I search for keywords in Keyword Planner?
You can search for keywords in Keyword Planner with the “Discover new keywords” option. Start by clicking the “Tools” icon in your Google Ads account, select “Keyword Planner” from the dropdown, and then click on “Discover new keywords”. You can start by entering keywords related to your products or services, or by entering a website to search for related content. Learn more about searching for keywords by visiting the Best practices for finding new keywords page .
Is Google Ads Keyword Planner free?
Yes — Google Ads Keyword Planner is free to use. See the pricing section for any optional add-ons.